Home Why AFS? Our Approach

President Kathran Martin originally designed AFS as "an inverted pyramid." A traditional marketing company funnels everyone in the front door and has him or her deal with their "marketing person." Eventually, a few producers work their way to the top of the pyramid and then have some contact with the real experts.


At AFS, the principals initially contact all producers. That allows all parties to get to know each other and to figure out the best ways to work together. The rest of the AFS team takes away the nonmarketing burdens so our senior team members can spend quality time working on marketing and sales issues with the producers. For example, don't make the mistake of asking one of the principals which forms to use or how to fill them out. They will send you to one of our internal experts.

The most important trait of a top producer is their ability to listen and question the client. You'll find that you get asked many more questions by AFS because they apply the experience and expertise they have acquired over the last three decades to their work with you. Top producers will tell you that many times those questions lead to some of the most creative and solid solutions they have ever received from a members organization.

< Back

Copyright © 2000-4, Annuity Financial Services, All Rights Reserved. Disclaimer
Copying or use of text or images located on this web site without express permission is prohibited.
For Broker Use Only. Not for solicitation of General Public. All plans and riders may not be available in all states.